Building A Franchise: Why We Need 'The Lego Transformers Movie

Just about everybody knows what the Transformers are! For those who don’t know, the Transformers is a media franchise produced by American toy company Hasbro and Japanese toy company Takara Tomy. The franchise began in 1984 with the Transformers toy line and centers on factions of self-configuring modular extraterrestrial robotic lifeforms (most notably the Autobots and the Decepticons) in an endless civil war for dominance over…

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Building A Franchise: Why We Need 'The Lego Transformers Movie

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Building A Franchise: Why We Need 'The Lego Transformers Movie

There's more than meets the eye with this model. This heroic bot is based on the G1 series Optimus Prime from Transformers. Optimus Prime is the Leader of the Autobots. Optimus Prime has 24 points of articulation and can fully transform into his Semi Truck Mode without any rebuilding. Open his chest to reveal his removable Matrix.